Wednesday, June 6, 2012

Home Stretch?


So what’s new? The answer is lots!

The good news is that by this time next month I expect to have beer in the fermenters. The bad news is that there is still a ton to do before that happens.

On the construction front, we are starting to install equipment. The fermenters are currently getting piped in to the glycol chiller which controls the temperature of the fermenting beer. Also, our brewhouse (which is heated with electrical elements) is getting assembled, piped, and tied in with our electrical service.

On the marketing front we are currently pounding the pavement trying to get our name out. We’ve been going to local bars/restaurants to let them know that we should be on tap at their establishments, and we’ve also been contacting local press to try and garner some free press. In addition to that, we also just met with our artist again (Nick at Dead Seagull) to get some drafts put together for the individual labels of our beers. It was a fun meeting. I’m already really excited about the names/stories behind our beers, and it was even more exciting to brainstorm the illustrations and word-types to go along with the names. In the coming weeks we’ll probably be revealing some of the names and hopefully the graphics of our beers.

On the licensing front, the government is being…well the government. In theory we should be hearing back any day from both the state and federal governments telling us that we either need to provide more documents or that we can brew when we’re ready. However, I’ve learned that both agents responsible for our respective applications only work four days a week, and when they do work it seems like it takes at least six phone calls from me just to get one returned. On top of that, we’re running into some more red tape with the local government.

I’m sticking with big picture thinking, though. Those hang ups should be relatively painless in the long run. To end on a positive note, I’ll remind you that WE ARE ABOUT A MONTH AWAY FROM BREWING!!!

        - Dan

No comments:

Post a Comment